I was responsible for developing the visual concept and overall CGI art direction for IT Cosmetics campaigns, collaborating closely with Addia Cooper-Henry, CEO of VMGROUPE. This project involved crafting a cohesive and innovative aesthetic that aligned with the brand’s identity, ensuring a seamless integration of digital artistry and high-end beauty visuals. Through meticulous design and execution, we created striking campaign imagery that elevated the brand's visual storytelling and market presence.
Agency: VMGROUPE
Director: Addia Cooper - Henry
Design Director: Kenan Abdulghani
CGI Art Direction: Johana Kroft
Animation: Rafa
