Sephora X Fenty beauty

In collaboration with Sephora and Fenty Beauty, we developed a dynamic and immersive concept for the launch of their new haircare line. Our vision was to create a virtual city, where users embark on an engaging journey, traveling through different districts—each representing a unique aspect of the brand’s offerings. As they navigate through this digital landscape, they discover new hair products, each seamlessly integrated into the environment, enhancing the storytelling experience. This interactive approach not only highlights the innovation behind the product line but also transforms the launch into an exploratory adventure, deepening audience engagement and connection with the brand.

• Client: Sephora X Fenty beauty

• Direction: Idea & Maker