Tanec Praha 2025

Visual Identity
Created in our studio Idea & Maker

Challenge

Tanec Praha, an annual international dance festival, approached us to create the visual identity for its 2025 edition. The challenge was to translate the ephemeral and expressive nature of dance into a visual system that could live in both static and moving formats.

We sought to capture the spirit of performance — emotional, physical, and fleeting — while building a strong visual language capable of anchoring the entire campaign across platforms.

Our Approach

Developed in our studio Idea & Maker, the concept centers around life itself — emergence, transformation, and return.

A dancer blooms into form, moves through space, and dissolves again. This cycle mirrors the rhythms of nature and the seasons: appearance, expression, disappearance.

The identity expresses transformation through motion — fleeting yet resonant, temporary yet unforgettable. It reflects the essence of dance: something that exists fully in the moment, and then becomes memory.