7UP — Visuals & Vibe
Art Direction · 3D · Imagery
For the 7UP project, I was responsible for developing the visual language, mood, and aesthetic direction that define the campaign’s look and feel. From concept to execution, I shaped the vibe and imagery — pushing bright energy, refreshing personality, and playful motion through high-impact 3D visuals.
My role included:
Visual concept & direction — establishing the tone, atmosphere, and visual framework
3D art direction — guiding form, color, materiality, and movement
Creative vision for imagery — driving the aesthetic that brings the brand to life
The result is a dynamic visual world that feels crisp, lively, and unmistakably 7UP — inspired by the brand’s effervescent spirit and playful character.
