Urban Decay Cosmetics

3D Design · Art Direction · Animation
Created in our studio Idea & Maker

A fully developed 3D visual world created for Urban Decay Cosmetics, where we were responsible for the concept, art direction, design, and animation from start to finish.

Developed in our studio Idea & Maker, the project reimagines Urban Decay’s eyeshadows as celestial elements — born from the moon and flourishing across a surreal, otherworldly planet inspired by the brand’s bold identity.

We crafted the complete visual language:
– Creative direction and concept development
– 3D design and environment creation
– Material exploration, lighting, and color systems
– Animation and motion design

Cosmic textures, atmospheric lighting, and expressive color palettes merge to build an immersive universe where beauty feels powerful, radiant, and otherworldly.

The result is a cohesive digital campaign world that reflects Urban Decay’s fearless spirit through elevated, cinematic 3D storytelling.